The New Change Equation in Action

David Cooperrider is renowned for his research in Appreciative Inquiry, a strengths-based approach to creating change. He has served as advisor to prominent leaders in business and society, including five presidents and Nobel Laureate His Holiness The Dalai Lama. He advises a wide variety of corporations, including Apple, Johnson & Johnson and Walmart, as well as The United States Navy, The Red Cross and The United Nations. A few of the hundreds of examples of what's possible when working with David's AI methodology include:

• Keurig Green Mountain Coffee Roasters was a $100 million company when the CEO first introduced the New Change Equation methods to his company. After applying the New Change Equation model to all levels of the organization, their market cap soared to a high of $24 billion and they led the free trade coffee movement.

• Growing the United Nations Global Compact for Sustainability from 1,500 to more than 8,000 of the world’s largest organizations. “I would like to commend you (David Cooperrider) for your methodology of Appreciative Inquiry and to thank you for introducing it to the United Nations. Without this, it would have been very difficult, perhaps even impossible, to constructively engage so many leaders of business, civil society, and government.”—United Nations Secretary General Kofi Annan

• Utility executives face difficult challenges in leading the industry-level change needed to secure a prosperous future. National Grid employed Strategic Convening using the Appreciative Inquiry Positive Design Summit to overcome such challenges. The result was improved energy efficiency across Massachusetts, delivering more than $9 billon in benefits for residents and businesses


• CEO of Nutrimental Foods in Brazil, was facing the effects of globalization on industry in that country: About 80% of the manufacturers in Brazil became victims of globalization, but Rodrigo decided to use AI and the New Change Equation as a way to survive the onslaught and enhance the company’s competitive position. The implementation of the New Change Equation was so successful that a year later the company reported a record 300% increase in earnings, a 75% decrease in absenteeism, and was later recognized as one of the top 100 best places to work in Brazil.