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New Fire
After this module you will:
- Understand and be able to discuss the generative nature of digital technology and how it is shaping the economy.
- Contrast the emergence of the “generative digital economy” against the “industrial economy” and the “information economy.”
- Evaluate the underlying organizing logic of your own organization.
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Digital Assets: Key Strategic Resources
After this module, you will be able to:
- Define digital assets.
- Discuss how digital assets are key strategic resources for an organization.
- Explain how digitalization is breaking down barriers between industries.
- Use the Layered Modular Architecture Framework to examine your own products.
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A New Value Creation Framework
After this module, you will be able to:
- Contrast the value creation logic from publishing to printing.
- Explain the four fundamental shifts that make up the transformation of the value creation process.
- Describe the shift in success metrics from sales and market share to time.
- Analyze your organization using the lens of the fundamental shifts to prepare for digital innovations.
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Digital Design Inquiry
After this module, you will be able to:
- Discuss the role of design in your digitalization efforts.
- Explain the concept of digital design inquiry.
- Analyze your organization using the Experiential Computing Framework by Youngjin Yoo.
- Apply the 3A Design Model to your digitalization project.