Digital technology is fundamentally changing the competitive landscape. We are surrounded by products that are connected to the internet: smart phones, smart cars, smart TVs, smart refrigerators, smart light bulbs and more. Ironically, innovation is never about just inventing new technology. Innovation is making technology meaningful and valuable to us. It requires us to truly understand us (people), what we do, why we do what we do, what makes us happy and what we consider meaningful and valuable.
Digital innovation is not about technology. It is a deeply humanistic endeavor to improve human lives with digital technology.
In order to fully harness the transformative capacity of digital technology, we must gain deeper insights on people and their actions, meanings and values. Only when we are equipped with such deeper humanistic cultural understanding of people and their actions, are we able to create meaningful digital innovations that have enduring values in the society.
Leading Digitalization by Design is a four-week digital course with online video assignments, supplemental materials, peer reviews, discussion boards and an individual application project. Designed with the flexibility and convenience working professionals need, participants can engage with their course content whenever it works for their schedules by participating in one of three channels:
CHANNEL 1.0: On-Demand
Students register for the course, complete the modules and course at their own pace with no real-time feedback.
CHANNEL 2.0: Cohort-Based
Students register for the course and complete the course with likeminded peers. The first Cohort-based Channel starts October 1. Students will collaborate and interact with others as they move through the content to adapt and adopt best practices and gain insights and feedback.
CHANNEL 3.0: Organizations & Teams
Students register for a private, corporate channel of the course, available to companies that want to transform their businesses.
This course will provide a set of tools and frameworks that organizations can use to transform their products and services using digital technology.
WEEK 1.0: New Fire
Digital technology is the fire of our age.
WEEK 2.0: Digital Assets
Key strategic resources.
WEEK 3.0: A New Value Creation Framework
Four fundamental shifts that make up the transformation of the value creation process.
WEEK 4.0: Digital Design Inquiry
The role of design in your digitalization efforts applying the 3A Model.