Rakesh Niraj

Rakesh Niraj, PhD, associate professor of marketing in the Department of Design and Innovation, focuses his research on both analytical and empirical modeling of marketing strategy in such areas as customer relationship management (CRM), retailing and social media marketing. Niraj’s ongoing research explores success factors of biotech innovations, impact of customer trust on continued patronage in highly dynamic electronic retailing space and customer evolution across multiple channels in buying from a multi-channel retailer.

Since joining the faculty at Weatherhead School of Management in 2009, Niraj’s courses have included Marketing Analytics for Supply Chain Managers, Measuring Marketing Performance, Customer Relationship Management, and Marketing Metrics.

Niraj has extensive publications in numerous peer-reviewed journals including the Journal of Marketing, Management Science, Marketing Science, International Journal of Marketing Research, Decision Support Systems, and Journal of Marketing Research. He has received several awards for his publications including the MSI/H. Paul Root Best Paper Award for most significant contribution to the advancement of marketing practice.

Niraj has widely presented his work both in the U.S. and abroad, including the European Marketing Academy Annual Conference, American Marketing Association Educator’s Conference, North American Society for Marketing Education in India, and at universities such as University of California, Irvine, Kent State University and Florida Atlantic University, Boca Raton. Professionally, Niraj has been an editorial review board member of the Journal of Marketing and is a current editorial board member of the Journal of Business Research. He received both his PhD and MSBA from Washington University in St. Louis.