World-Class Instruction | Weatherhead School at Case Western Reserve University

Faculty in the Leading Next Level Growth program are leaders in their fields of study, from strategic thinking and leadership to financial and digital trends. The world-class instructors will bring cutting edge theories and practical, execution-focused strategies and tactics into the classroom to provide a hands-on, real-world experience.

Simon Peck

Simon Peck, PhD

Simon Peck’s research centers on the link between corporate governance and organization performance, characteristics of the board of directors and top management, and the firm’s competitive advantage. Peck’s work looks closely at topics of executive compensation contracts, board composition and structure, and how top executives do strategic planning.

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Melvin Smith

Melvin Smith, PhD

Melvin L. Smith is a Professor in the Department of Organizational Behavior and Faculty Director of Executive Education at the Weatherhead School of Management, Case Western Reserve University. Smith holds a BS degree in General Management and Accounting from Purdue University and an MBA in Marketing from Clark-Atlanta University. He received his PhD in Organizational Behavior and Human Resource Management from the University of Pittsburgh's Katz Graduate School of Business.<br><br>Smith’s research and teaching focus on leadership and emotional intelligence in the workplace, as well as social exchange relationships, social networks, and leadership development through executive coaching.<br><br>Smith has provided training and/or consulting services to executives in the United States, Canada, Scotland, Dubai, New Zealand, India and Trinidad. In addition, he has served as a visiting professor at ESADE Business School in Barcelona, Spain where he co-taught a senior executive education course on emotionally intelligent leadership.<br><br>Prior to completing his doctoral work at the University of Pittsburgh, Melvin spent more than fifteen years in a series of sales/marketing management, and organization development positions with a number of Fortune 500 companies including IBM, Pepsi-Cola, and H.J. Heinz.<br><br>Smith is co-author of the book <i>Helping People Change</i> (with Richard Boyatzis and Ellen Van Oosten). He has also published in a variety of journals including: Harvard Business Review, Academy of Management Learning & Education, Journal of Management Development, Journal of Applied Behavioral Science and Organizational Dynamics.

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James Gilmore

James Gilmore, BS

As co-author of The Experience Economy: Competing for Customer Time, Attention, and Money (Harvard Business Review Press, 2019), Jim Gilmore literally wrote the book that spawned worldwide interest in experience design, customer experience management, and experiential marketing. Tom Peters has called The Experience Economy “a brilliant, absolutely original book,” and 800-CEO-READ named it one of “The 100 Best Business Books of All Time.” The volume is now published in 19 languages.<br>Gilmore’s book, Authenticity: What Consumers Really Want (Harvard Business School Press, 2007), contends that businesses must learn to manage authenticity as a distinct business discipline. In March 2008, Time magazine featured the core of this thinking on authenticity in its cover story on “10 Ideas That Are Changing the World.”<br>Gilmore’s most recent book is Look: A Practical Guide for Improving Your Observational Skills (Greenleaf Book Group, 2016). A prequel to Edward de Bono’s Six Thinking Hats, the book describes a similar metaphorical tool using “Six Looking Glasses” to foster greater innovation through improved observation.<br>Gilmore is co-editor of Markets of One: Creating Customer-Unique Value through Mass Customization (Harvard Business School Press, 2000). The book’s selection of ten HBR articles serves as a primer on the subject of “efficiently serving customers uniquely” via mass customization capabilities.<br>Gilmore’s ideas have been featured in numerous articles on business strategy and innovation for such publications as Harvard Business Review, The Wall Street Journal, and Investors Business Daily, among others.<br>Gilmore is a graduate of the Wharton School of the University of Pennsylvania. He began his career with Procter & Gamble and then spent over ten years consulting with Cleveland Consulting Associates and Computer Sciences Corporation, heading CSC Consulting's process innovation practice. He is a Batten Fellow at the Darden School of Business at the University of Virginia, where he teaches a one-week course on the Experience Economy. He is also a Visiting Lecturer in Apologetics at Westminster Seminary California, where he teaches an intensive course on cultural hermeneutics. He previously served as the 2002-2003 Dean Helen LeBaron Hilton Endowed Co-chair at the College of Family & Consumer Sciences at Iowa State University.

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Ellen Burts-Cooper

Ellen Burts-Cooper, PhD

Dr. Ellen Burts-Cooper is the senior managing partner of Improve Consulting and Training Group, a firm that provides personal and professional development training, coaching and consultation. Improve has been featured in Time Magazine, Black Voices, Smart Business Magazine and Bloomberg Businessweek.

Dr. Burts-Cooper is an instructor at Case Western Reserve University in the Weatherhead Executive Education Program and The Institute for Management Studies (IMS). She is also the author of the book Canine Instinct: A Guide to Survival and Advancement in Corporate America.

She earned a BS in chemistry from Stillman College in Tuscaloosa, AL, her PhD in organic/polymer chemistry from Virginia Tech in Blacksburg, VA, her MBA from the University of Minnesota, Carlson School of Business and her Lean Six Sigma Master Black Belt certification from 3M Company.

You can listen to Ellen on her segment, "Improve Your Day with Dr. Ellen," aired on Wavelengths, The Wave 107.3 Community Affairs Show.

Youngjin Yoo

Youngjin Yoo

Youngjin Yoo, PhD, is the Elizabeth M. and William C. Treuhaft Professor of Entrepreneurship and professor of information systems in the Department of Design & Innovation at the Weatherhead School of Management, Case Western Reserve University. He is the faculty director of xLab. He is also a WBS Distinguished Research Environment Professor at Warwick Business School, UK, and a visiting professor at London School of Economics and Political Science, UK. He is an AIS Fellow.<br><br>He has worked with leading companies including Samsung Electronics, LG, Goodyear, Sherwin Williams, Progressive, Moen, American Greetings, Bendix, Intel, Ford Motor Company, Andersen Consulting, IDEO, Gehry and Partners, University Hospitals in Cleveland, American Management Systems, Lotus, NASA, Parker Hannifin, Poly One and the Department of Housing and Urban Development.

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Roman Sheremeta

Roman Sheremeta, PhD

Roman Sheremeta, Ph.D., is an associate professor of economics at the Weatherhead School of Management at Case Western Reserve University. He holds a Ph.D. in economics from Purdue University and is a recipient of many research and teaching awards, including the 2018 Smith Ascending Scholar Prize, as well as multiple grants, including the National Science Foundation and the Max Planck Institute grants. Sheremeta was listed as a Top Economic Thinker of Ukrainian descent by Forbes in 2015, a top-rated young economist in the world according to the IDEAS ranking in 2018, and recognized as the Best 40 Under 40 Professors by Poets and Quants in 2019. His research has been published in more than 60 leading scholarly journals in economics, business, psychology, and political science, and featured in a variety of popular media outlets, including the Wall Street Journal, Forbes, NBC News, NPR, and Science Daily. The focus of his research is in experimental economics and game theory, with applications to behavioral economics, conflict resolution, industrial organization, labor economics, and public economics. Sheremeta has served on the editorial boards of the Journal of Economic Psychology, Games, and the Journal of Economic Behavior and Organization. Sheremeta has been a consultant to many private and public organizations, including the Cleveland Clinic and Morgan Stanley. He served on the Ohio Attorney General task force aimed at fighting the opioid epidemic in the State of Ohio. Since the beginning of the Ukrainian-Russian conflict, Sheremeta has been continuously advising various entities of the Ukrainian government. Since his appointment at the Weatherhead School of Management in 2013, Sheremeta has taught courses in the areas of negotiation, behavioral economics, managerial economics, and game theory.

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Casey Newmeyer

Casey Newmeyer, PhD

Starbucks within Barnes and Noble, Dell with Intel inside, and FedEx Kinko’s are examples of brands joining together to form a partnership. Casey Newmeyer, PhD, focuses her research on brand partnerships and alliances such as co-brands and brand acquisitions. From the perspective of a marketing manager, she outlines how such brand pairings impact the firms involved and their existing branded products and services. A second stream of research focuses on brand and consumer relationships and identities. In general her work links consumer attitudes to managerial decision making. Prior to transitioning to a career in academia in 2011,
Newmeyer worked in marketing roles for companies such as FedEx, XM Satellite Radio, and Northrop Grumman.

Newmeyer received her PhD from the Katz Graduate School of Business, University of Pittsburgh, and her MBA from the Crummer Graduate School of Business, Rollins College. Her publications have appeared in the Journal of Marketing Theory and Practice and Journal of Academy of Marketing Science. She has presented on numerous occasions at the American Marketing Association Winter Educators Conference.

In the classroom, Newmeyer teaches Marketing Management, Marketing and Supply Chain Management, among other courses. She has received the Nancy and Joseph Keithley Fellow in Business Marketing, as well as several Intramural Research Funding awards.

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Harlow Cohen

Harlow Cohen, PhD

Harlow Cohen is a professor of Organizational Behavior and is also the faculty director for the MS in Positive Organization Development & Change (MPOD) program. Cohen teaches courses in Strategic Thinking, Organization Design, Effective Consulting & Implementation Methods, and Individual Field Projects which is the capstone course in MPOD. He has been nominated multiple times for the Weatherhead Teaching Excellence Award. In addition, he has been a faculty coach for the MBA Action Learning Program, and is a certified coach in Developing Leadership through Emotional Intelligence.

Cohen’s doctoral degree in organizational behavior and his master’s in organization development and analysis are both from Case Western Reserve University. Prior to returning to his alma mater as a professor, he was president of Integrated Profit Solutions, a change management consulting firm; a senior consultant and project manager for Robert H. Schaffer & Associates; vice president of organization planning and development for Ameritrust Company, N.A.; senior vice president of operations and administration for Boykin Management Company; and director of human resources for Cole National Corporation and Cole Consumer Products. In addition to his executive background, Cohen’s consulting assignments have spanned a broad range of industries, serving clients like Panther Expedited Services, Abarta, Laketran, Manufacturers Alliance for Performance & Innovation, The Society of the Plastics Industry, TRW, Allied Signal, Ford, Schuller/Manville, Navistar, Mohawk Industries, Sherwin-Williams, Utilimaster, Dekko International, ASC Incorporated, Ricerca Inc., and National City Corporation.

Cohen has written articles for the Academy of Management Executive, the Advanced Management Journal, Human Resource Professional, Cases in Organizational Development, and Cornell Quarterly on topics that range from tapping into an organization’s hidden potential and generating bottom line results to identifying and developing managerial high performers, maximizing the contributions of human resource professionals, and enhancing team effectiveness. Cohen has also published a book entitled, The Dinosaur in the Living Room: Achieving Positive Change by Tackling the Obvious (2005). More recently he designed and copyrighted three different strategic decision making simulations on disruptive innovation, performance, and industry leadership.

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Rich Hutter

Rich Hutter, MBA

While working in the industrial field, Rich formed a group to purchase a Country Kitchen franchise in Northern Ohio. ;This group went on to purchase the franchise rights in Northern Ohio and grew from (1) restaurant to (19) restaurants. ;Four (4) of these were corporate owned by the formed company.

Rich's industrial background led to innovative techniques for the restaurant industry. ;We were able to schedule help in the restaurant based upon production functions as done in industry. ;Additionally, we turned the menu into a bill of material and was able to manage food costs, price increases, and labor accurately and profitably. It was also the first use of the simplified P&L which we will discuss in detail.;The net result of these (2) actions increased the profitability at each of the stores by approximately (9) points or $90,000 on the average store sales of $1 million. Rich's company then sold the Country Kitchen restaurants successfully in 1995.

At the same time, he bought out a manufacturer's representative company and grew their sales from $1,500,000/year to $15,000,000/year over a 10-year time period of time.

This has led to other consulting work with both commercial and industrial companies ranging in size up to $50,000,000 or higher.

Rich is presently serving as Vice Chair on the executive board for the Salvation Army in Sarasota county, and is also serving on finance committees for two nonprofits.

Gary Hunter

Gary Hunter, PhD

Gary Hunter, PhD is the Founders Chair in Marketing and Data Analytics and Associate Professor of Marketing at the University of Mississippi. Gary previously served on the marketing faculty at Case Western Reserve University. Dr. Hunter holds a Ph.D. from the University of North Carolina, an M.B.A. from the University of Tennessee, and a B.S. from the US Military Academy at West Point. Prior to his doctoral studies, Gary worked over 10 years for the US Army, PepsiCo, and Procter &amp; Gamble. His research interests center on sales technology and strategic account management. Gary's publications appear in the Journal of Marketing, International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management, Marketing Letters, and the Journal of Personal Selling &amp; Sales Management, and include three award-winning papers. His service includes terms on the Editorial Review Boards for the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, and the Journal of Personal Selling &amp; Sales Management.