World-Class Instruction
Faculty in the Leading Next Level Growth program are leaders in their fields
of study, from strategic thinking and leadership to financial and digital
trends. The world-class instructors will bring cutting edge theories and
practical, execution-focused strategies and tactics into the classroom to
provide a hands-on, real-world experience.
Casey Newmeyer, PhD
Starbucks within Barnes and Noble, Dell with Intel inside, and FedEx Kinko’s are examples of brands joining together to form a partnership. Casey Newmeyer, PhD, focuses her research on brand partnerships and alliances such as co-brands and brand acquisitions. From the perspective of a marketing manager, she outlines how such brand pairings impact the firms involved and their existing branded products and services. A second stream of research focuses on brand and consumer relationships and identities. In general her work links consumer attitudes to managerial decision making. Prior to transitioning to a career in academia in 2011,
Newmeyer worked in marketing roles for companies such as FedEx, XM Satellite Radio, and Northrop Grumman.
Newmeyer received her PhD from the Katz Graduate School of Business, University of Pittsburgh, and her MBA from the Crummer Graduate School of Business, Rollins College. Her publications have appeared in the Journal of Marketing Theory and Practice and Journal of Academy of Marketing Science. She has presented on numerous occasions at the American Marketing Association Winter Educators Conference.
In the classroom, Newmeyer teaches Marketing Management, Marketing and Supply Chain Management, among other courses. She has received the Nancy and Joseph Keithley Fellow in Business Marketing, as well as several Intramural Research Funding awards.
More information about Casey Newmeyer
Scott Fine
Scott Fine is a former strategic consultant, investment banker, public company CFO and private equity business owner. As such, Fine understands value creation as advisor, manager and owner. His background guides his research, where he works to answer several key questions. How does value get created? How is a firms financial strategy and corporate strategy linked? How has the shift in company decision-making power from corporate owners to private equity and hedge fund investors altered the way value is created and distributed? Fine's research focuses on developing classroom materials, including case studies, and internal papers addressing these questions. Appointed to Weatherhead School of Management in 2003, Fine's has taught over a dozen different courses across most of the school's programs. Current courses include Cases in Finance, Contemporary Issues in Management, Corporate Finance, and Financial Strategy and Value Creation and Projects in Corporate Finance.
Fine has served on the board of directors of many for-profit companies and not-for-profit institutions, including, currently, EGC Enterprises, the Chautauqua Hotel Company and Moreland Courts Condominium Association.. Fine's academic roles have included that of faculty advisor and mentor. He has also provided service to the school and the University, including in a number of leadership positions.
At the University level, he has been nominated for the J. Bruce Jackson, MD, Award for Excellence in Undergraduate Mentoring, the Carl F. Wittke Award for Undergraduate Teaching Excellence and was awarded the USG Undergraduate Teaching Award. He has also received school level teaching excellence awards at the undergraduate and graduate level. Fine received his MBA from Stanford University after completion of his BA at Cornell University.