Youngjin Yoo, PhD, is the Elizabeth M. and William C. Treuhaft Professor of Entrepreneurship and professor of information systems in the Department of Design & Innovation at the Weatherhead School of Management, Case Western Reserve University. He is the faculty director of xLab. He is also a WBS Distinguished Research Environment Professor at Warwick Business School, UK. He is an AIS Fellow.
He has worked with leading companies including Samsung Electronics, LG, Goodyear, Sherwin Williams, Progressive, Moen, American Greetings, Bendix, Intel, Ford Motor Company, Andersen Consulting, IDEO, Gehry and Partners, University Hospitals in Cleveland, American Management Systems, Lotus, NASA, Parker Hannifin, Poly One and the Department of Housing and Urban Development.
He teaches digital strategy, digital transformation, and design.
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