Gary Hunter, PhD is the Founders Chair in Marketing and Data Analytics and Associate Professor of Marketing at the University of Mississippi. Gary previously served on the marketing faculty at Case Western Reserve University. Dr. Hunter holds a Ph.D. from the University of North Carolina, an M.B.A. from the University of Tennessee, and a B.S. from the US Military Academy at West Point. Prior to his doctoral studies, Gary worked over 10 years for the US Army, PepsiCo, and Procter & Gamble. His research interests center on sales technology and strategic account management. Gary's publications appear in the Journal of Marketing, International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management, Marketing Letters, and the Journal of Personal Selling & Sales Management, and include three award-winning papers. His service includes terms on the Editorial Review Boards for the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, and the Journal of Personal Selling & Sales Management.