Junlin Long | Weatherhead

JunlinĀ Long

Junlin Long
PhD Management - Design & Innovation, 2017 - Present
jxl1760@case.edu

Junlin holds a BS in Information Management and System from Sichuan University and an MBA in Marketing and Finance from Stony Brook University.


Interests and Courses

Research

Junlin's current research interest is focused on digital marketing. Applying social identify theory to online communities, he explores how social media influencers' online social identify impact consumer purchase intention.

Recent Courses and Syllabi

Course evaluation ratings (login required)