Donna Iucolano | Weatherhead

Donna Iucolano

Donna Iucolano
PhD Management - Designing Sustainable Systems, 2017 - Present
Doctor of Management, 2015 - 2017
Consultant & Adjunct Associate Professor, Hofstra University-Zarb School of Business

Donna Iucolano received her MBA in Marketing from Hofstra University and is now a Doctoral Student in the Weatherhead School of Management at Case Western Reserve University. Donna has held senior executive roles at 1-800-FLOWERS, Scholastic, and New York & Company where she led and managed digital business transformation efforts. Today, she is a business advisor and independent consultant for early stage, growing, and mature companies. She is also an Adjunct Associate Professor of Marketing at Hofstra University in New York.

MBA, Hofstra University, 1994
MS, Hofstra University, 1988
BA, Hofstra University, 1986

Interests and Courses


My research interest is on the impact of hyper-digital consumers on retailers and retailing. Nearly 50% of the U.S. population is described as always-on, always present, and always connected with the label always-on connected consumers (AOCCs) emerging as one of the most popular in practice. This consumer is a powerful and influential part of the U.S. economy that will continue to grow and impact retailing even more than it does today. Yet, despite the rhetoric and huge investments in digital commerce, digital marketing, and data analytics, retailers have been slow to change/evolve their customer marketing approaches and strategies directed at these consumers. I am currently interested in how AOCCs respond to relevant vs. irrelevant marketing communications and how they are challenging customer segmentation and profiling norms with their dynamic shopper/shopping behavior.


Adjunct Associate Professor of Marketing at Hofstra University (Hempstead, NY). Teach undergraduate courses for juniors and seniors (Retail Management; Interactive & Direct Marketing) and graduate courses for the MBA and MS Programs (Strategic Decisions for Online Marketers in a Global Marketplace; Strategic Marketing of Services)

Recent Courses and Syllabi

Course evaluation ratings (login required)


  • Iucolano, D. M. (Presenter & Author), Niraj, R. (Author Only), Lyytinen, K. J. (Author Only) Summer AMA Educators Conference, "Personal Data Sharing and Collection: Consumer Acceptance and Fairness of Exchanges in Digital Environments", American Marketing Association, Chicago. (2018).
  • Iucolano, D. M. (Presenter & Author) 2017 Summer Conference, "What Always-On Connected Consumers Can Teach Retailers About Marketing Relevance and Segmentation in the Digital Era", American Marketing Association, San Francisco, CA. (2017).

Academic and Professional Activities

  • American Collegiate Retail Association. 2016 - Present
  • American Marketing Association. 2015 - Present


  • Fellow, DM Management Design and Innovation, Weatherhead School of Management. (2016).