Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures by Scott Shane, PhD
Posted 11.1.04Announcing a new book by Weatherhead Professor Scott Shane: Finding Fertile: Identifying Extraordinary Opportunities for New Ventures. "The first complete framework for successful high-tech entrepreneurship! Most efforts at starting a new business fail. But yours can succeed if you find the right market and understand the key success factors. This book shows how. Drawing on compelling new research, Dr. Scott Shane reveals the drivers behind the world's successful knowledge-intensive startups, and helps you align the same drivers behind yours. Discover thow to identify business opportunities that can support high-growth tech-based businesses, and refine your concept for even greater potential. Learn how to predict demand for products that don't exist yet... measure adoption and diffusion patterns... protect intellectual property... create high barriers to entry... exploit competitors' weaknesses... manage risk in high-risk ventures... and much more
If you're starting a business, your best odds of success are in high technology industries: not just computing and telecom, but also biotech, aerospace, electronics, manufacturing and materials, medical devices, pharmaceuticals, robotics, and other knowledge-intensive fields. Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures is the first complete framework for entrepreneurs who want to start high technology businesses.
Dr. Shane identifies the key factors associated with long-term success. You'll discover how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. Along the way, Dr. Shane shows how to account for crucial issues such as network externalities, and the emergence of dominant designs and technical standards.
Unlike other books on entrepreneurship, this one offers solutions specifically targeted at high tech startups. There's no better way to find your best opportunities.
Indispensable tools for every high-tech entrepreneur, manager, and investor
The right market and more: what it'll take to be "the next Google"
Assess the market potential for products nobody's even imagined before
Beat the biggest players-from the smallest garage. Overcome your largest, most established competitors
Create powerful barriers to entry and imitation. Keep your markets to yourself-no matter how big they grow.
Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.