May 23: Managerial Challenges of Consumer Directed Healthcare - Back by popular demand!

May 23: Managerial Challenges of Consumer Directed Healthcare - Back by popular demand!

Posted 4.18.06

Within the next three years, the majority of patients will be much more likely to change providers on the basis of convenience, perceived quality and out-of-pocket cost.

Employers will force this under the pressure of increasing healthcare inflation, substantial tax incentives and the failure of conventional managed care tools. Specifically most employees will have the choice of Health Savings Accounts and High Deductible Health Plans (HSA/HDHP) and many will either choose this option or be forced into it. Then the first $5000 or more that they spend will truly be theirs.

Even if only 10%-15% of patients become active shoppers, providers must react or risk losing the marginal volume that determines profit or loss. Challenges extend to all patients and purchasers not just those in HSA/HDHPs since unit prices, conformance with benchmarks, and performance on quality indicators will be publicly reported. Third parties will make sure everyone knows how you stack up.

This seminar will provide base knowledge necessary for the strategic, operational and marketing initiatives required in the next three years. At the end of this session participants will have increased skills in:

  • Isolating likely sources and bases of new external competition
  • Designing new products, services and organizational structures to survive
  • Developing appropriate internal measurement and management tools
  • Specifying new contract and performance parameters for suppliers
  • Packaging, pricing and promotional approaches to this new market

Who Should Attend
The session will be helpful for middle and top managers from health care provider organizations with significant decision-making responsibility.

J.B. Silvers, Ph.D., the Elizabeth M. and William C. Treuhaft Professor of Health Systems Management at the Weatherhead School of Management, serves as Faculty Director of the Health Systems Management Center and holds a joint appointment in the School of Medicine – all at Case Western Reserve University. His articles in financial management and health services have been published in the Journal of Finance, the Journal of the American Medical Association, Medical Care, Health Services Research and many others.

Prof. Silvers currently serves on the board of the Joint Commission on Accreditation of Healthcare Organizations (JCAHO) and their finance and audit committee, Nursing Advisory Council and Work Group on Quality & Payment Alignment (Vice Chair). Formerly he served as a Commissioner on the Prospective Payment Assessment Commission (ProPAC, the predecessor of MedPAC), as well as other state and federal commissions. He also has been CEO of a health plan and Senior Associate Dean of the Weatherhead School of Management.

May 23, 2006
8:15 am - 3:15 pm
George S. Dively Building

Fee: $450.00

Accreditation (Learn more):

Physicians5.5 credits
Nurses5.5 credits
Social Workers5.5 credits
Counselors5.5 credits
Psychologists5.5 credits
Nursing Home Administrators6.0 credits

Online Registration
Phone: (216) 368-6403

Interested in learning more about Weatherhead programs? Request more information or apply now, or register for one of over 70 open enrollment courses through Executive Education.

Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.

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