Michael Grieves, DM '00, is known as a pioneer of product lifestyle management and for inventing the "digital twin" during his executive management doctorate program here at Weatherhead in the late 1990s. In a recent interview, Grieves describes how technological advances will help make the digital twin more of a reality. Read more about this topic here
Interested in learning more about Weatherhead programs? Request more information or apply now, or register for one of over 70 open enrollment courses through Executive Education.
Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.