Coffee Tasting Draws Large Case Crowd | Weatherhead School at Case Western Reserve University

Coffee Tasting Draws Large Case Crowd

Posted 10.7.2005

On Friday, October 7th, as part of Fair Trade Month, B·A·W·B partnered with Green Mountain Coffee Roasters (GMCR), International Paper (IP), and Net Impact to host a taste test for a new line of biodegradable products in development at International Paper. The event was held at the Key Café in the Peter B. Lewis building and included free cups of GMCR Fair Trade coffee for participants.

Within a couple hours of starting the cup taste test, the team from IP ran out of biodegradable cups due to the large number of willing participants from the four corners of the Case campus. The number of people who sipped coffee and weighed in on the assessment of biodegradable cups within two hours surpassed the number of people over a full day at each of the other university campuses where GMCR and IP had conducted similar events.

B·A·W·B, Net Impact, GMCR, and IP all share a commitment to environmental stewardship and corporate responsibility. The joint development of this innovative, biodegradable line of paper products moves the planet closer to their shared goals in this area.

By Janet Roberts

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