B·A·W·B Brazil Planning Dynamic Annual Conference | Weatherhead School at Case Western Reserve University

B·A·W·B Brazil Planning Dynamic Annual Conference

Posted 10.5.2005

Curitiba, Brazil, the capital of the state of Paraná in Southern Brazil, will once again host the annual B·A·W·B conference, October 5-7, 2005, entitled “Partnerships for Regional, Federal and Global Development”.

B·A·W·B Brazil’s 3rd annual conference has big footsteps to follow coming in the wake of two very successful prior annual conference events. This year the focus will be on global companies and their increasing awareness of the impact they make on the cultures of host countries and on regional partnerships. B·A·W·B Brazil offers a forum for new initiatives to be presented and provides a space for dialogue through which participants can see models they may be able to replicate.

B·A·W·B, which is headquartered at the Weatherhead School of Management, spread quickly to Brazil through the close working relationship between Dr. David Cooperrider and Rodrigo Loures, the President of F.I.E.P., the Federation of Industry for the state of Paraná. F.I.E.P., a hybrid of a government agency and a business association, saw the B·A·W·B initiative as a way to engage the businesses of the state of Paraná in a higher order goal – to create business success while benefiting Brazilian society focusing primarily on social awareness and poverty reduction through inquiry and action. Its members use the world inquiry methodology to engage in action research that inspires, guides and teaches its members and organizations in Brazil how to better achieve sustainable business practices that positively impact its citizens and the world. It was so successful that it has expanded to a nationwide initiative in 2005.

The first annual B·A·W·B Brazil conference was held in Curitiba - designated the Environmental Capital of Brazil - and has returned to the city each year since. A 312-year-old modern city, Curitiba is famous in Brazil and abroad for innovative urban solutions, the most efficient collective transportation in the nation and 600 sq. ft. of green area per person. The city boasts that social responsibility is the word of the day, with investments in several social inclusion and health programs creating a perfect integration between social responsibility and appreciated human capital. In 2001, a survey by the United Nations found Curitiba the best capital of Brazil for its Quality of Life Indices.

For more information or to register for the conference visit B·A·W·B Brazil at http://www.bawb.org.br (a Portuguese language site) or contact Vinicius Gasparetto at bawb@fiepr.org.br.


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