Pearson and the Solomon, Marshall, Stuart author team have partnered with (RED)™* to present Principles of Marketing students with the opportunity to compete in an exciting, nationwide marketing contest to come up with the next (PRODUCT)RED™ product for college students.
Along with creating their very own marketing plan, and getting involved with a company that is making a REAL difference in the lives of those affected by AIDS in Africa, the winner of this contest will be flown to NYC to present his or her product idea to the leadership of (RED).
The Top 10 teams in the Pearson and (RED) Challenge have been determined by popular vote. We were overwhelmed by the number of votes that were cast, so thank you for spreading the word!!
Congratulations to the Top 10 Teams:
PREMIE(RED) from Case Western Reserve University :Student film festival(RED) Condoms from Centenary College Project (RED)Video by Crimson (RED) from St. Joe’s University: (RED) Vitamin WaterCentenary College Pizza:(RED) Dominos PizzaThermos(RED) from McCann School of Business and Technology:A (RED) version of the ThermosProject (RED) Video from Johnson & Wales:(RED) M&MsWATE(RED) from Goshen College: (RED) Nalgene water bottleDove partnered with (RED) from Goshen College: (RED) Dove productsProduct (RED) Bull from Peru State College:(RED) Red BullOrbit and Project (RED) from St. Joe’s University: (RED) Orbits gum
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Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.