Posted 10.12.09

Gil Friend, CEO of Natural Logic, will host a webinar "The Truth About Green Business" this Wednesday, October 14, from 3:00 PM - 4:30 PM.

The online event kicks off the BAWB Global Forum Webinar Series, which has been designed to continue Global Forum discussions on how business can serve as an agent of world benefit.

During the webinar, Friend is expected to discuss how sustainability is playing an ever-stronger role in the way business operates, and he will answer viewer questions throughout.

The webinar comes at a time when a small number of companies are acting aggressively on sustainability – and reaping substantial rewards, though many others are finding it hard to grasp what sustainability really means for their company and finding it even more difficult translate intent into business impact and value creation.

Friend is the President and CEO of Natural Logic and the author of The Truth About Green Business, a book that reveals 52 crucial insights that leaders must know to successfully "go green."

For more information on the event, contact the BAWB Global Forum Manager Jeanne du Plessis at the Fowler Center for Sustainable Value: or 216-368-2395.


To register visit


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