Industry Leaders, Partners to Advise xLab on Strategic Vision | Weatherhead School at Case Western Reserve University

Industry Leaders, Partners to Advise xLab on Strategic Vision

Posted 8.16.2021

xLab is proud to announce the formation of the xLab Advisory Board, an esteemed group of executives and partners chosen to counsel the program by shaping its long-term strategic plan and addressing its role in digital transformation.

“Providing support to legacy companies on their digital transformation efforts is where xLab plays a vital role among manufacturers in the Midwest. The board, with their insight and unique perspectives, will advise us on on programming in this rapidly changing space of digital transformation. There are opportunities across all industries, and our students and faculty are here to help,” said Youngjin Yoo, xLab Faculty Director and Professor of Information Systems at the Weatherhead School of Management.

Several Case Western Reserve University alumni have stepped up to serve on the board.  

Greg Gumbs“Being a part of the XLab means that I can give back to those that helped shape my career and while inspiring students with real world experiences in the fields of manufacturing and engineering. In engineering and manufacturing digital transformations are critical to keep up with the demands of consumers and the pace of change happening in Industry. Technology can eliminate waste, prevent unnecessary downtime, and increase transparency that leads to new business models to advance the offerings of suppliers and the end users. I am excited for the opportunity to engage with the students and other board members on challenges we face and opportunities we see to push for new and innovative digital transformations in business,” said Greg Gumbs, President & CEO of Bosch Rexroth Corporation.

Goodyear Tire & Rubber Company’s Sherry Neubert, Vice President and CIO,  is one of the regional executives lending support.

Sherry Neubert“I'm excited to serve on the xLab Advisory Board with such a distinguished group of leaders. As more companies adopt new strategies to compete in a digital economy, I'm looking forward to sharing my own perspectives from Goodyear's digital transformation journey,” said Neubert.

Members will help link the program's strategic objectives with industry partners to drive economic growth and identify collaborative research and training program opportunities. xLab's Quarterly Roundtables, student projects and Digital Futures conference also provide ways to engage on relevant issues or trends in digital transformation.

The advisors include: 

  • Mark Beckmann, Director, Manufacturing Industry Solutions, Microsoft
  • Fred Collopy, Professor Emeritus, CWRU
  • Greg Gumbs, EMBA ’07, President and CEO, Bosch Rexroth North America
  • Sherry Neubert, EMBA ’07, Vice President and CIO, Goodyear Tire & Rubber Company
  • Andrew Quigg, Chief Strategy Officer, Progressive Insurance
  • Sherry Sanger, EVP Marketing and Chief Marketing Officer, Penske Transportation Solutions
  • Srinivas Rao, MBA ’99, Director, Digital and Emerging Payments, Amazon
  • Jim Treleaven, BS ’69, PhD ’90, President & CEO, Via Strategy Group

“To see many Case Western Reserve alumni giving of their time and expertise is extremely gratifying and will have a tremendous impact on our students and xLab,” added Professor Yoo.


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