"Titanic Syndrome: Why Companies Sink and How to Prevent it Happening to You"
The Titanic was considered unsinkable by all: experts, media, and the public. The ship was equipped with the most advanced naval technology available and a crew of experienced and respected naval leaders. So why did it sink, and what can we learn as business leaders?
Read what Dr. Nadya Zhexembayeva has to say in her article, "Titanic Syndrome: Why Companies Sink and How to Prevent it Happening to You"
Dr. Nadya Zhexembayeva is a business owner, educator and author of 'Overfished Ocean Strategy: Powering Up Innovation for a Resource-Deprived World' and 'Embedded Sustainability: The Next Big Competitive Advantage.' She oversees a group of companies that are active in real estate, investment and consulting. Her clients include The Coca-Cola Company, IBM, CISCO, ENRC PLC, Erste Bank, Henkel, Knauf Insulation, and Vienna Insurance Group.
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