The Weatherhead School of Management and Goodyear, “two powerful forces of innovation in Northeast Ohio” according to Crain’s Cleveland, will host the Goodyear Innovation Challenge, bringing graduate business and design students from across the country together to unleash their creativity while addressing real-world business challenges. Now in its third year, students are challenged to answer one question: “Where can Goodyear play beyond the tire in order to meet the evolving demands of the modern consumer?”
Interested graduate students are encouraged to submit a business case by October 12. The top five team proposals will be selected to participate in the November 8-9 hackathon in Cleveland, where students will be asked to bring their ideas to life with both physical prototypes and “back of the envelope” business model calculations. The two-day design session will take place at Case Western Reserve University’s Larry Sears and Sally Zlotnick Sears think[box], a seven-story, 50,000 square foot makerspace where teams will have access to 3D printers, laser cutters, routers, saws and more.
The judging panel will consist of Goodyear leaders and Weatherhead faculty that will select the first-, second- and third-place winners for awards of $5,000, $3,000 and $2,000, respectively.
For more information, including rules and how to submit a team proposal, visit https://design.case.edu/.
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Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.