Faculty Leads Panel on Pitching to Investors in Israel

Posted 12.20.2017

Faculty Leads Panel on Pitching to Investors in Israel

“The thing people do really well in the process of pitching, is tell you a story about a vision where something has the potential to be of enormous value,” said Scott Shane, the A. Malachi Mixon III Professor of Entrepreneurial Studies at Weatherhead School of Management, at a panel about pitching to investors. Shane was joined by Eyal Bino, partner and co-founder of ICONYC labs, an accelerator that brings Israeli companies to the US, and Ron Moritz, MBA ’94, venture partner at OurCrowd, which focuses on cybersecurity, at the Technion Drive Accelerator in Haifa, Israel.

Shane continued, giving advice about what to say and what not to say to investors. First, you never tell an investor they’re wrong, Shane says. Second, stick with the story and the vision. Flashy, improbable numbers showing huge growth will only turn investors off. Shane is an angel investor himself, in addition to being an active researcher of entrepreneurship and entrepreneurial finance.

“I really enjoy the kind of events where I can mix what I have learned from my own academic research and practical experience as an investor,” Shane says. “Both kinds of knowledge are very useful to would-be and early entrepreneurs.  It’s interesting to see how the different pieces resonate with different people.” 

Shane was also pleased to be sitting alongside Moritz, a former Weatherhead student who received three degrees from Case Western Reserve University. “It’s always exciting to speak at events with Case alums.  Not only can you see the breadth of the university’s global footprint – speaking in Haifa to Israeli founders alongside someone who once went to the school where I teach in Cleveland – and also how much our graduates know.”

Watch the full panel

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