Weatherhead and The Goodyear Tire & Rubber Company are once again sponsoring a business design and innovation competition to uncover future mobility solutions in an emerging world of shared vehicle usage.
In its second year, the Goodyear Innovation Challenge invites teams of four to five business school graduate students to submit a business case by October 16 in response to the challenge, for the chance to compete in a two-day hackathon at the university's Larry Sears and Sally Zlotnick Sears think[box], a world-class center for innovation and entrepreneurship.
In the coming age of shared vehicles, experts believe individual consumer vehicle use will grow from the current 6 percent to 60 percent. It is expected that cars used for shared mobility purposes will lead to more miles and shorter lifespans for vehicles, and the increased rate of usage will amplify demand for high-technology advances.
"Goodyear is very active in developing innovations that match the pace of technical change in the transportation industry," said Christopher Helsel, Goodyear vice president and chief technology officer. "Building on last year's success, this competition challenges some of the best young minds to mirror that kind of future-state thinking."
Five team proposals will be selected to participate in the November 16-17 hackathon in Cleveland, where students will be asked to design a service by validating user needs, brainstorming concepts, prototyping the best fit, and developing "back of the envelope" business model calculations.
"We are delighted to work with Goodyear again this year to host the Goodyear Innovation Challenge. At the Weatherhead School, we emphasize the importance of understanding social implications of disruptive technology in all sectors of the economy," said Weatherhead design and innovation Professor Youngjin Yoo. "The sharing economy is a perfect example of such combinations where digital technology innovation can potentially disrupt the existing industry, while advancing sustainability through shared consumption of resources. Thinking about the future of tires when more people share their cars, together with the rapid development of digital technologies, such as Blockchain and big data, is a great way to inspire our students."
A jury of Goodyear leaders and Weatherhead professors will select the first-, second- and third-place winners for awards of $5,000, $3,000 and $2,000, respectively.
For more information, including rules and how to submit a team proposal, visit https://design.case.edu/.
Watch the video below for a recap of last year's Goodyear Innovation Challenge: