Social networking as the production and consumption of a self | Weatherhead

Social networking as the production and consumption of a self

Posted 2.1.2017

Richard Boland, PhD, professor of Design & Innovation, and Iris S. Wolstein Professor of Management Design Kalle Lyytinen, PhD, teamed up with Weatherhead alumnus Michael Fisher, PhD ‘13, to collaborate on a research study published in Information and Organization in December 2016. This qualitative study used a grounded theory approach with semi-structured interviews of social networking site (SNS) users, discovering that the creation and consumption of user-generated content are symbolic interactions, which recursively produce and consume the users' self-identities on SNS. This cyclical framework for explaining the role of self-identity on SNS is a novel finding with broad implications for understanding the use of SNS, especially in the workplace.

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