News

Posted 2.1.17

Richard Boland, PhD, professor of Design & Innovation, and Iris S. Wolstein Professor of Management Design Kalle Lyytinen, PhD, teamed up with Weatherhead alumnus Michael Fisher, PhD ‘13, to collaborate on a research study published in Information and Organization in December 2016. This qualitative study used a grounded theory approach with semi-structured interviews of social networking site (SNS) users, discovering that the creation and consumption of user-generated content are symbolic interactions, which recursively produce and consume the users' self-identities on SNS. This cyclical framework for explaining the role of self-identity on SNS is a novel finding with broad implications for understanding the use of SNS, especially in the workplace.

Learn more


Interested in learning more about Weatherhead programs? Request more information or apply now, or register for one of over 70 open enrollment courses through Executive Education.

Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.

News Archives: