Cellura recently launched AMMO Athletic, producer of athletic underwear and tights, what he calls "the most comfortable athletic underwear ever."
From Crain's Cleveland:
Jason Cellura, BS '07, was an investment banker who lived in New York and San Francisco.
The Cleveland native later started an online sports gaming business, which failed even after it raised $300,000 in funding.
Now, the former Case Western Reserve football player and fitness fanatic believes he’s found his calling by developing what he calls “the most comfortable athletic underwear ever.”
AMMO Athletic debuted its athletic underwear this year. A month ago, AMMO launched a Kickstarter campaign that as of Tuesday morning had exceeded its $10,000 goal by more than $1,400.
The funds will be used to deliver a second round of athletic underwear, and to introduce the company’s ¾-length tights just in time for the start of basketball season.
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