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Posted 5.23.16

Ruth Bernstein, DM '11

Ruth Bernstein, Doctor of Management '11, discusses the Nonprofit Studies program at the University of Washington-Tacoma in the university's Faculty Friday feature:

Anyone can start a nonprofit.

It’s easy: Just pick a cause, file with the IRS, and register with your state government.

“Next thing you know, you’re a 501(c)(3) and you have no idea how to sustain yourself,” said Ruth Bernstein, who runs the Nonprofit Studies program at UW Tacoma. “You may not even know how to effectively deliver your service.”

That’s the painful reality of many struggling nonprofits in Seattle. They’re plagued by a year-to-year grind to raise funds, retain employees, and build name recognition. They hustle simply to maintain their organization, not grow it.

The Nonprofit Studies program hopes to groom professionals for a sector often staffed by well-intentioned amateurs.

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