AIM2Flourish Professor Jeana Wirtenberg's Huffington Post Article on Meaningful and Purposeful Work Cultures

Posted 3.7.2016

We're pleased to share this new Huffington Post article on creating purposeful and meaningful work cultures by AIM2Flourish Distinguished Professor Jeana Wirtenberg, PhD. We are grateful to Professor Wirtenberg for bringing the AIM2Flourish global learning assignment to her students at Bard College's MBA in Sustainability program and Rutgers University School of Business-Newark. She is also president and CEO of Transitioning to Green.

"With talented business people squarely in the driver's seat, I believe we can create an inspiring, engaging path to solving our most intractable problems. As the corporate agenda moves from reducing harm to acknowledging the critically important role business plays in the well-being of society, the new agenda will be based on shared value for sustainable progress. First we need to unlock and unleash the incredibly talented people in organizations who want purpose, passion, challenge, and meaning in their work. Given the statistics on lack of engagement of workers worldwide, we are sitting on a remarkable, underutilized pool of talent that must be applied to designing businesses that actually increase prosperity for all.

I firmly believe we can align the aspirational goals of business and society by creating environments where all the talent -- millennials, GenXers, and baby boomers alike -- are engaged in purposeful and meaningful work. Here are five keys to doing just that."

Read the full article.

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