Ebony Rivers, MBA '06
Posted 10.19.15Ebony Rivers will be recognized as one of 40 Leaders Leading Detroit under the age of 40 in an upcoming ceremony hosted by The Michigan Chronicle. Rivers is the Mobile Mammography Marketing Specialist for St. John Providence.
Ebony Rivers, MBA ’06, has been recognized as one of 40 leaders leading Detroit under the age of 40. The Michigan Chronicle will honor the recipients Wednesday, November 4 at a reception at the Garden Theater in Detroit, MI.
Rivers is currently serving as Mobile Mammography Marketing Specialist for the Anthony L. Soave Family Mobile Mammography and Health Screening Center at St. John Providence. The service is a self-contained screening center on wheels featuring advanced 3D\Tomosynthesis imaging to help reduce the risk of breast cancer for as many women as possible. Since the program launched in April 2015, they have screened more than 700 women in over 50 locations. The program’s target audience—women age 40 and over—should receive mammograms annually. Many of the women screened have never had a mammogram before or hadn’t in ten years or more because of fear or other factors.
“There is no better feeling than to know you may have just helped someone save their life by receiving a mammogram,” Rivers says.
The Mobile Mammography Program consists of a small team with one mobile mammography coach. The demand for their services is increasing, and sometimes the volume is more than they can manage immediately. Rivers schedules every community site that requests a visit, even if it isn’t as soon as they’d like. They are currently booking appointments into 2016, and their coach provides visits seven days a week.
Outside of her day job, Rivers is involved in several other community organizations, including Focus: HOPE Senior Food Delivery, Breast and Cervical Cancer Control Program (BCCCP) Community Advisory Council, and Blue Cross Blue Shield of Michigan Community Advisory Council. Her involvement helps her stay connected in the community and assess the needs and gaps within various populations. “This allows me to work with other groups to determine what we can do to meet the needs of those populations,” says Rivers.
“The education I received at Weatherhead prepared me for the career I was building for myself,” Rivers says. Many times since graduating, she has recalled lessons learned in the MBA program that have assisted her in problem solving and planning. Her favorite is the “Porter’s Five Forces.”
Prior to her current position, she spent 13 years in the consumer packaged goods industry as an analyst and brand manager with Fortune 500 companies. The experience she gained in strategic planning, business development and project management prepared her for a career in healthcare. Her goal now is to become a healthcare administrator.
Congratulations again to Ebony Rivers on being recognized as one of 40 Leaders Leading Detroit!
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