Global MBA students develop an international clothing line with a mission for social change.
When students from all around the world come together in Weatherhead’s global MBA program, the possibilities for international collaboration are endless. Drago Allure, an international clothing line with a mission for social change, is the perfect example of global MBA students capitalizing on the opportunities afforded them by studying in China, India and the United States.
Founded by Akshay Chaudhary, Sammy Bandy and Ali Akil, the recently registered enterprise blossomed out of the desire to create a business that directly impacts local communities. As the students studied and traveled for a semester each in China, India and the United States, they made connections with suppliers and other business partners to launch their company.
The Drago Allure team utilized the budding relationships in the global MBA program to build a strong international business strategy. The group partnered with Tongji University students who were already familiar with business practices in China to develop their sourcing strategy. Russian-American artist and fellow global MBA student Ekaterina Lebedeva designed the company’s logo. Other students were invited to contribute to the company’s idea creation, market segmentation development, product positioning, and even product modelling.
Drago Allure sells fashionable garments featuring a trademarked dragon-like emblem. Its tagline—style with a purpose—builds on the principles of using business as an agent of world betterment. The company submits a portion of its proceeds to local projects in and around where sales take place, investing back into the community. To fulfill its commitment to the local community, two of the founders, Chaudhary and Bandy, recently delivered school supplies, white boards, science equipment, games and more to a village school not far from XLRI campus in Jamshedpur.
Drago Allure has launched a crowd sourcing initiative on GoFundMe. Visit their website dragoallure.com for more information.
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Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.