Team earns second in Whitman case competition
Posted 4.1.15Weatherhead MBA '16 candidates Rachit Sachdeva, Prafful Patel and Preeti Tuscano and MSM-OR/SCM '15 candidate Honghui Liu placed second in the Whitman case competition at Syracuse University March 27.
The Weatherhead School of Management team comprised of Rachit Sachdeva (MBA candidate, ’16), Prafful Patel (MBA candidate, ’16), Preeti Tuscano (MBA candidate, ’16), and Honghui Liu (MSM-OR/SCM candidate, ’15) placed second in the Whitman School of Management Case Competition at Syracuse University March 27.
The second-place win earned the Case Western Reserve University team $1,250.
The case involved repositioning the marketing strategy for Spencer’s Retail, a retail chain in India. Teams initially responded to three questions in a one-page abstract. In this first round, Weatherhead competed against thirty-one other teams, eight of which were invited to Whitman for final round presentations based off of their submitted abstracts.
Weatherhead’s team spent about four days on the initial analysis and an additional week on their final presentation. Like most teams, the participants had different ideas and thoughts about the case and what the final presentation should contain. The team debated and discussed their various viewpoints, and when they faced any disagreements about the direction they should take, they consulted with their mentor, Casey Newmeyer, PhD, assistant professor in the Department of Design & Innovation. Newmeyer provided feedback on their abstract and presentation, which the team incorporated to finalize their presentation.
Both Newmeyer and Simon Peck, PhD, associate professor in the Department of Design & Innovation sat in on the students’ final presentation rehearsal and provided their thoughts before the students traveled to Whitman.
Weatherhead’s presentation and analysis of the case resulted in a strong mix of vision, strategy and merchandizing that earned them second place in the Whitman Case Competition. Congratulations, team!
Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.