Weatherhead hosts Teaching Design for Creativity and Innovation

Posted 10.29.14

Teaching Design for Creativity and Innovation session held at Weatherhead

Weatherhead School of Management’s faculty aren’t just teaching undergrad and graduate students to manage by design, they are also leading the way to incorporate principles of design into classrooms around the world.

Together with the Association to Advance Collegiate Schools of Business (AACSB) International, Weatherhead hosted a day-and-a-half workshop on Teaching Design for Creativity and Innovation October 27-28 facilitated by Fred Collopy, vice dean and professor of Design and Innovation at Weatherhead, and Youngjin Yoo, director of Center for Design+Innovation and professor in management information systems and strategy at Temple University.

Participants in Teaching Design for Creativity and Innovation demonstrating one innovative approach to urban public transportationParticipants in Teaching Design for Creativity and Innovation demonstrating one innovative approach to urban public transportation. Photo courtesy Jessica Brown-Cruz

About twenty professors, Weatherhead MBA students and deans from business schools across the country and around the world gathered to practice techniques to incorporate design into the curriculum of management programs.

Part-lecture and part-teamwork, the sessions revolved around the concept that managers create the conditions in which people work and live, and people’s lives and workplaces are filled with complex challenges and opportunities. Design concepts help us manage value conflicts, achieve constructive solutions, and develop novel possibilities in every business system.

As part of the workshop, participants engaged in a design inquiry to generate creative possibilities for new urban public transportation experiences. Teams worked through a seven-phase process together to experience the possibilities of design inquiry in the classroom setting. The activity demonstrated how, through group work, collaboration, iteration, and critique, people are granted the power and the freedom to reside in the realm of possibility longer so that more innovative ideas might surface above quick responses.

Session participants learned that designers engage in a “radical reframing of a problem.” This mentality in business teaches managers and leaders to look beyond the perceived boundaries of a problem. Using the principles of design, traditionally analytical and rational students are granted the freedom to ask, “What if,” the freedom to jump into creativity and innovation in order to reform standard business practices and discover new solutions for tomorrow's problems.


For more information about future AACSB International opportunities, visit the AACSB Curriculum Development Series website.

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Weatherhead School of Management at Case Western Reserve University cultivates creativity, innovation, and purpose-driven leadership to design a better world.

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