Posted 11.15.04

Pursue your best business opportunities-without the risk!


Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Dr. Sayan Chatterjee shows how to identify high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design your initiative. His techniques can help you safely pursue huge opportunities that others pass up-and sustain profit growth far into the future.

Listen to an interview with Dr. Chatterjee

Here's what you gain from this dynamic new book:

  • A complete framework for attacking high-risk, high-return opportunities
    Powerful new tools for sustaining long-term growth and profitability
  • Clarifying and mitigating your real risks
    Understanding what is visible to your customer and how that affects your risk
  • JetBlue vs. Southwest: More than one way to skin a cat
    Identifying multiple competitive objectives, and multiple ways to achieve them
  • Tracking and reducing risks in real-time
    Discovering mistakes in assumptions or logic while there's time to fix them
  • Creative ways to leverage existing resources more effectively
    Reducing risk by avoiding unnecessary additional investments-and what to do when you can't
  • Execution: Getting your ducks in a row
    Creating an organization that can deliver on your high-value, low-risk strategies
  • Reducing the hazards of growth and diversification strategies
    Planning to grow or extend your core markets
  • Entering existing markets without the risk
    Finding more effective ways to overcome entry barriers
  • Shaping new markets: products, processes, and platforms
    What it takes to successfully create and dominate a new market

News Archives: