A Post Colonial, Deconstructive Approach Towards Promoting Socially Conscious Management in Emerging Economies
Managing for Social Justice: Harnessing Management Theory and Practice for Collective Well-Being
This chapter uses a postcolonial deconstruction lens to show the wide psychological impact pervading organizations, management, and management education in the formerly colonized societies, many of which are today’s emerging economies. Drawing upon postcolonial theories, with a focus on the framework developed by the celebrated Indian psychologist Ashis Nandy (1989), this chapter will demonstrate, with published evidence, how certain dominant narratives, like age and sex have colonial origins, perpetuating the colonization of organizations. We leverage non-Western paradigms including Ubuntu, as well as diverse wisdom traditions, partnership economics, indigenous organizing, and reframing entrepreneurship as social change. We also outline possible ways of moving forward by fostering hybrid spaces that not only mitigate the lingering effects of colonialism, but also help foster sustainable development. We explain the relevance of this approach for management practitioners, scholars, and educators who seek to promote greater social consciousness in their practice, research, and teaching.