Simple Rules for a Network Efficiency Business Model
California Management Review
477 LEVERETT LANE
Business models that unlock efficiency across entire networks are becoming increasingly
common in the so-called sharing economy. However, the principles underlying these
models can also be used in B2B settings. This article proposes some simple rules that
managers can use in a systematic process to build similar disruptive business models.
It illustrates these rules by deconstructing the go-to-market strategy of several innovative businesses.