Simple Rules for a Network Efficiency Business Model | Weatherhead

Simple Rules for a Network Efficiency Business Model

Simple Rules for a Network Efficiency Business Model

Authors

Published

California Management Review

Website

http:// 477 LEVERETT LANE

Abstract

Business models that unlock efficiency across entire networks are becoming increasingly common in the so-called sharing economy. However, the principles underlying these models can also be used in B2B settings. This article proposes some simple rules that managers can use in a systematic process to build similar disruptive business models. It illustrates these rules by deconstructing the go-to-market strategy of several innovative businesses.