Status and the Demand for Visible Goods: Experimental Evidence on Conspicuous Consumption
Authors
Published
Experimental Economics
Website
http://
papers.ssrn.com/sol3/papers.cfm?abstract_id=2699325
Abstract
Some economists argue that consumption of publicly visible goods is driven by social status. Making a causal inference about this claim is difficult with observational data. We conduct an experiment in which we vary both whether a
purchase of a physical product is publicly visible or kept private and whether the income used for purchase is linked to social status or randomly assigned. Making consumption choices visible leads to a large increase in demand when income is
linked to status, but not otherwise. We investigate the characteristics that mediate this effect and estimate its impact on welfare.
