Donaldson Brown (1885-1965): The Power of an Individual and His Ideas over time

Donaldson Brown (1885-1965): The Power of an Individual and His Ideas over time

Authors

Published

The Accounting Historians Journal, June 2013

Abstract

Donaldson Brown developed and expanded the ROI (Return on Investment) metric or the so called DuPont Formula in l914. It was not his only contribution to financial management as he instituted many other reports and controls which advanced the control systems and reporting of large multi-divisional firms, especially General Motors for the decades he was involved as a senior executive.