GameStop | Weatherhead School at Case Western Reserve University




Ivey Case Publishing, September 2013




In 2005, GameStop became the world’s largest video game retailer following its merger with Electronics Boutique (EB). It sold new and used software, hardware, and game accessories for PCs and gaming consoles as well as strategy guides, action figures, DVDs, and other related merchandise. The company operated 4,490 retail stores worldwide in 14 countries with over 5,000 SKUs of constantly changing in-store inventory selection. The company also owned Game Informer, a leading video and computer gaming magazine, and e-commerce websites and The company had been extremely successful with its retail model. Post-merger, the leadership team was generally concerned with competitive risks and future challenges to its business, as management addressed the following recurring questions with investors