Simple Rules for a Network Efficiency Business Model: Vizio | Weatherhead School at Case Western Reserve University

Simple Rules for a Network Efficiency Business Model: Vizio

Simple Rules for a Network Efficiency Business Model: Vizio

Authors

Published

California Management Review, 2019

Abstract

Business models that unlock efficiency across entire networks are becoming increasingly<br>common in the so-called sharing economy. However, the principles underlying these<br>models can also be used in B2B settings. This article proposes some simple rules that<br>managers can use in a systematic process to build similar disruptive business models.<br>It illustrates these rules by deconstructing the go-to-market strategy of several innovative businesses.