N. Mohan Reddy, PhD, professor of design and innovation, the B. Charles Ames Professor of Management, has research interests are along two dimensions. The first is focused on how non-market institutions (professional societies, trade associations) influence the adoption and diffusion of new technologies. A second area of interest understands the dynamics of how public goods (social goods) are created through private (corporate) interests.
Reddy received his PhD and MBA from Case Western Reserve University. He started teaching at CWRU in 1984. His recently taught courses include Business Marketing, Managerial Marketing, and Theory of Practice and Collective action. In 2014, Reddy received the Weatherhead School of Management Faculty Teaching Excellence Award, an award based on student nominations.
PhD, Case Western Reserve University, 1985
MBA, Case Western Reserve University, 1977
BS, Mysore University, 1975
Interests and Courses
Recent Courses and SyllabiCourse evaluation ratings (login required)
- Faculty Teaching Excellence Award, Weatherhead School of Management. (2014).