Somali Ghosh | Weatherhead School at Case Western Reserve University
Somali Ghosh - Associate Professor, Design & Innovation

Faculty – Somali Ghosh

Associate Professor, Design & Innovation
Office Hours: By Appointment Only

Somali Ghosh teaches Marketing Management, Brand Management and Strategic Internet Marketing. She was appointed in 2016. Somali earned her Doctorate in Marketing from SUNY Binghamton in 2011. She has previously taught at The University of Michigan and SUNY Binghamton. Somali has won the Golden Apple Award for excellence in teaching from the University of Michigan and was in the Dean’s Honor Roll for excellence in teaching at SUNY Binghamton.

Prior to joining academia, Somali served in the Indian Civil Services under the Ministry of Finance, Govt. of India, and was part of the elite team of economists responsible for formulating India’s Five-Year plans. She has served as a part of the Mathematical Modeling Unit in the Perspective Planning Division of the Planning Commission of India. This unique combination of quantitative skills from her work experience as an economist and qualitative skills from her Doctorate in Marketing influence both her research and her teaching by bringing in a holistic approach to marketing concepts and their evaluation. Somali’s research interests lie in inter-firm relations, marketing research methodology and consumer behavior especially as related to cultural issues.

Recent articles:
2021 Published in The Pioneer: Article: ”Mind It” By Somali Ghosh ( on What It Takes To Ace Competitive Exams

2021 Published in K12 Digest: Article entitled, “Educator Stress Is A Serious Matter That Needs Attention” By Somali Ghosh:

2021 Published in Higher Education Digest: Article entitled “Importance of Constructive Feedback for the Growth of Students” By Somali Ghosh :

2021 Article entitled “How upskilling along with regular education can help students be industry ready”, March 10, 2021, India Today, (India Today is India’s top most news magazine ). Published simultaneously in Europe through

2021 Article entitled “Reshaping Global Classrooms”, The Statesman Newspaper (One of India’s most prominent English newspapers ), published simultaneously in Kolkata and Delhi, India, Published 9 March , 2021.

2021 Article entitled “Ways Students Can Be Trained For The Corporate World”, Feb 13th, 2021, in India Today, (India Today is India’s top most news magazine); Published simultaneously in Europe through

2021 Article entitled “E-learning: A boon for the Indian higher education system, Jan 25th, 2021.


PhD, State University of New York Binghamton, 2011
MS, University of Nebraska Lincoln, 2005
MS, University of Calcutta, 1995

Initially Appointed: 2016

Interests and Courses


Inter firm relations, marketing research methodology and consumer behavior especially as related to cultural issues.
Pedagogical Issues Related to Business Education


Marketing Management, Marketing Strategy, Consumer Behavior, New Product Development, Brand Management, Strategic Internet Marketing

Recent Courses and Syllabi

Course evaluation ratings (login required)

Selected Publications

Academic and Professional Activities

  • AMA Northeast Ohio Chapter. 2021 - Present
  • Association of National Advertisers. 2021 - 2022
  • American Marketing Association. 2016 - Present
  • Faculty Advisor, American Marketing Association-CWRU Chapter , 2021 - 2026
  • Committee Chair, Director of Marketing Programs (Undergraduate), 2021 - 2024
  • Faculty Advisor, CWRU CHapter of the American Marketing Association, 2021 - 2024
  • Officer, Other Officer, Association of National Advertisers, NY city, NY, 2021
  • Reviewer, Ad Hoc Reviewer, ANA In House Awards, NY, 2021
  • Committee Member, FSCUE Curriculum Sub Committee, 2019 - 2022
  • Attended Choices Fairs at Weatherhead, Choices Fairs at Weatherhead, 2018
  • Committee Member, UGIS, 2017 - Present
  • Committee Member, FSCUE, 2017 - 2019
  • Committee Member, Adnmission and Aid Sub Committee, 2017
  • Committee Member, UGIS - Department Representative at UGIS, 2016 - 2023
  • Faculty Advisor, Undergraduate Marketing Club, 2016 - 2020
  • Member, American Marketing Association, 2016 - 2026


  • Nomination for 2021 WSOM UG Teaching Award, WSOM. (2021).
  • Invited to Wolstein Society Induction, Weatherhead and Wolstein Society. (2020).
  • Finalist for Weatherhead Undergraduate Teaching Award, Weatherhead School of Management. (2020).
  • Nominated for the 2019 WSOM UG Teaching Award., WSOM. (2019).
  • Nominee for 2019 Carl F. Wittke Award for Excellence in Undergraduate Teaching, Case Western Reserve University. (2019).
  • Golden Apple Award, University of Michigan Flint. (2013).