Your Digital Strategy: Transform Your Business to Deliver Value with Digital Technology

Take your strategy to the next level

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no contents. Alibaba, the most valuable retailer has no inventory. And Airbnb, the world’s largest accommodation provide, owns no real estate. Something interesting is happening.” (Tech Crunch, March 3, 2015)

A new wave of digital revolution is transforming every industrial sector. Powered by increasingly smaller yet potent microprocessors and sensors, a new generation of analytical tools, and ubiquitous wearable and mobile devices, companies can radically transform the way they interact with users and the way they create and capture value. Such changes make existing strategic frameworks and tools obsolete. In order to understand how and why digital technology changes the industrial landscape, companies must identify some of the fundamental characteristics of digital technology and how it demands new types of value and configural logic. Companies representing older industries face particularly daunting challenges as they must deal with legacy infrastructure, cultures and norms, while imagining new value propositions for users by integrating various digital capabilities.

In this one-day program, you will gain a new perspective on digital innovations and learn a powerful comprehensive framework that can guide your company’s digital strategy.

Topics

Learning Outcomes

As a result of attending this program, participants will:

Who Should Attend

Managers in the areas of digital strategy, marketing, innovation, IT and organization change. Pairs or groups of managers from the same company should attend together for maximum benefit.

 

Costs

Individual Participants: $695
Package Pricing: 1 class day per participant

Available Discounts