Product and Service Development: Planning and Execution | Weatherhead School at Case Western Reserve University

Product and Service Development: Planning and Execution

New Product Development (NPD) projects require inputs from customers and functions of the firm—including marketing, engineering, finance and accounting. Coordinating the wants of all stakeholders is a complex task. In this workshop, we introduce a tool for NPD known as Quality Function Deployment (QFD) which links technology to market and company needs.

In this interactive program, we demonstrate how NPD projects may be implemented by extending the Critical Chain Method (CCM) introduced in an earlier workshop titled “Project Execution: Organizing Team and Time Resources”. Participants will learn how to apply this methodology in the context of new development projects by resolving resource conflicts and delivering on-time, on-budget delivery. Through lecture, group work and case studies, participants will learn the keys to effective project execution—better ensuring that a new product/service is more successfully entered into the market place.


Learning Outcomes

As a result of attending this program, participants will:

Who Should Attend

Project managers, general managers, human resource managers, engineers, marketers, and members of design and manufacturing.