Crisis Communications: Image Management & Media Relations

(Formerly “Media Relations: Image, Positioning, and Crisis Control“)

An organization’s image can be built or destroyed in the media. The ability to represent oneself and one’s organization positively, clearly, and honestly in the media and with the public is a key business skill. This comprehensive training seminar develops the insight, communications capability and confidence to deal effectively with the media during everyday business activities and in crisis situations.

Multi-media mock interviews and press conferences will give attendees (who choose to participate) real-world, on-camera experience. Individual critiques, coaching, and training will guide them in developing a skill set and sense of confidence to work effectively with the media.

All attendees will learn the steps to prepare a crisis communication plan to meet the challenges and speak positively to issues during any crisis situation.


Learning Outcomes

As a result of attending this program, participants will:

Who Should Attend

Executives, general managers, technical and area-specific personnel who may speak with the media in a crisis situation or provide information to the spokesperson who does.