Leveraging the 5th “P” of Marketing: Your Platform | Weatherhead School at Case Western Reserve University
Executive Education Programs

Leveraging the 5th “P” of Marketing: Your Platform

A strategic approach to defining your platform and connecting it with your organization’s purpose.

70% of respondents to the State of the American Workplace research from Gallup and studies from Harvard Business School and McKinsey & Co. reported feeling “disengaged” from their work. This degree of employee dissatisfaction can result in high turnover for organizations, and a lack of personal and professional fulfilment for individuals.

The most authentic and successful managers, and leaders are proactive in defining and marketing their Platform as an individual. They strategically align themselves and their teams to the business objectives and mission of their organizations to drive performance, productivity, and profitability. There are 4 “P’s” of Marketing:  Price, Product, Place, and Promotion. This session introduces you to the importance of the 5th “P” of Marketing – your Platform

This one-day interactive class incorporates business principles, practical tools, and real-world examples from Fortune 500 companies and leading organizations including Harvard Business School, Mercedes-Benz, Chick-fil-A, Disney, and The Coca-Cola Company, to help you identify, develop, market and elevate your Platform for maximum success and to align it with that of your team and organization.


Learning Outcomes

As a result of attending this program, participants will:


Who Should Attend

Professionals, or new or functional managers or anyone leading a project or a team.


Individual Participants: $695
Package Pricing: 1 class day per participant

Available Discounts