Driving the Profit Engine through Business Model Innovation | Weatherhead School at Case Western Reserve University
Executive Education Programs

Driving the Profit Engine through Business Model Innovation

Redefine your business to secure a lasting competitive edge

For the longest time, the corporate world has focused on product or process innovation as the primary driver of profitability. But these gains, if materialized at all, are often incremental or short-lived. Business model innovation, on the other hand, focuses on the real profit engine—the underlying logic for a company’s ability to create value and make money. By making shifts that enhance the value proposition of a company in concert with its operating model, it is possible to create greater, lasting competitive advantage.

This program will take you through a practical analysis for understanding and evolving your current business model, opening new possibilities for seizing new markets while closing out competitors. Using examples from Amazon to Southwest, you will discover how market leaders have dominated their respective segments by using off-the-shelf products, and how to similarly capitalize on the drivers in your business.


Learning Outcomes

As a result of attending this program, participants will:

Who Should Attend

Executives and managers who have direct or indirect responsibility for the formulation and/or implementation of strategies that affect their organization’s growth and market value. Functional managers from business development, marketing, operations, finance, human resources, or IT, or professionals moving into those roles.


Individual Participants: $645
Package Pricing: 1 class day per participant

Available Discounts