Drawing Ideas and Modeling Change: Visual Thinking for Managers | Weatherhead School at Case Western Reserve University
Executive Education Programs

Drawing Ideas and Modeling Change: Visual Thinking for Managers

Visualize business strategy and model organizational change using design-based techniques for more effective management

Managers face increasingly complex problems and ambiguous situations, and they often find themselves needing to think more like designers. One aspect that characterizes designers and design thinkers is their ability to visualize problems through sketching, drawing and modeling. These methodologies are powerful tools that can be used to explore complex situations, solve problems, communicate insights and ultimately sell ideas. In each of these applications, it is not the beauty of the outcome but the effectiveness of the process that is most important. Even if you don’t think of yourself as a visual person, you can quickly learn to employ simple techniques to understand existing conditions, envision change and communicate value more clearly.

The program will translate visual representation concepts, including points of view, perspective, scale and figure/ground assignment, into new approaches and strategies to understand a variety of typical management situations. Participants will apply a progression of techniques from unstructured rapid sketching to structured drawing and more three-dimensional modeling to demonstrate their use in the range of applications, which may include strategic planning, service design and delivery, improving stakeholder experience, process analysis and improvement, and organizational change.



Learning Outcomes

As a result of attending this program, participants will:

Who Should Attend

Managers across all functional areas will benefit.


Individual Participants: $695
Package Pricing: 1 class day per participant

Available Discounts