Digital First: Managing Disruption in the Digital Age

Take your strategy to the next level

(Formerly Digital Strategy: Managing Disruption in the Digital Age)

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no contents. Alibaba, the most valuable retailer has no inventory. And Airbnb, the world’s largest accommodation provide, owns no real estate. Something interesting is happening.” (Tech Crunch, March 3, 2015)

A new wave of digital revolution is transforming every industrial sector. Artificial Intelligence, Machine Learning, IoT, Blockchain…These are just a few examples of increasingly powerful tools that can unlock new ways of creating and capturing value.
Yet, traditional industrial-native companies are often saddled with inadequate technical infrastructure and insufficient financial resources. In order to take advantage of the digital revolution, firms must face the daunting challenges of transforming legacy infrastructure, cultures and norm. All this, while imagining new value propositions for users by integrating various digital capabilities.

In this one-day program, you will gain a new perspective on digital innovation and learn the “Digital First Framework” - a powerful comprehensive roadmap that can guide your company’s digital transformation journey. You will also leave with the Digital First Assessment Tool that you can use to diagnose where your organization is in its digital transformation journey and discover your next steps.

Topics

Learning Outcomes

As a result of attending this program, participants will:

Who Should Attend

Managers in the areas of digital strategy, marketing and innovation, IT and organization change. Pairs or groups of managers from the same company should attend together for maximum benefit.

 

Costs

Individual Participants: $695
Package Pricing: 1 class day per participant

Available Discounts