Designing Innovation DNA in Your Organization | Weatherhead School at Case Western Reserve University

Designing Innovation DNA in Your Organization

(Formerly “Building a Creative Platform for Sustainable Innovation”)

Competitive industry forces demand relentless innovation. How can you ensure everyone in your organization innovates all the time, everywhere? What type of leadership is necessary to lead such an organization?

Taking lessons from the in-depth experiences of leading organizations such as Samsung and University Hospitals, Professor Youngjin Yoo will help you re-think how to re-organize your innovation strategy and processes. You will learn how to plan, develop, integrate and assess innovation as a strategic capability, embedding Innovation DNA into every aspect of your organization.


Learning Outcomes

As a result of attending this program, participants will:

Who Should Attend

Managers in the areas of marketing and strategy innovation, IT, and organization change. Pairs or groups of managers from the same company should attend together for maximum benefit.


Youngjin Yoo, PhD, is Professor of MIS and Strategy and Irwin L. Gross Senior Research Fellow at Fox School of Management at Temple University. He is also WBS Distinguished Research Environment Professor at Warwick Business School in the UK. He has worked with several leading design firms including Gehry & Partners and IDEO and is currently working with Samsung Electronics to develop their design strategy. He was a former faculty member of the Case Weatherhead School of Management.



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