Cultivating Creativity II: Putting Ideas into Practice

Discover the best ways to select from many new ideas, and get moving in the right direction


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This program is part of the following certificate:

Continuing Education

This class is eligible for the following continuing education credits:

This program is currently in the process of CEU approval.


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216.368.6413 or 800.736.6403

Some individuals excel at generating many new and creative solutions to a problem or opportunity.  In fact, they often generate more than the organization can manage.  These highly creative people often provide significant energy and enthusiasm in the early phases.  However, the challenge can be in moving from the realm of generating ideas to the realm of execution.  Sometimes the challenge is in identifying which idea is most workable, or which best targets the problem, or which has the buy-in of those who must execute. 

Many of the standard practices for moving from idea to action also tend to rob the process of energy and enthusiasm.  Therefore it is important to provide managers with direct, uncomplicated tools to focus the creative process on finding solutions that are workable, are focused on the issue, and that keep excitement flowing.  This is the second phase of the process of managing ideation – focusing ideas.

In this program participants will learn to move from the idea generation phase to the focusing phase (screening, selecting, and supporting ideas).  Participants will explore a variety of tools and practices that can be used to select a solution and move towards action.  We’ll explore the application of the tools to understand what works best for different audiences and different issues. We’ll also provide a brief overview of idea generation, as a recap and review.

Instructor Date and Time Location  
Scott G. Isaksen, Ph.D.   Friday, Nov. 15, 2013 from 9 a.m. to 4:30 p.m.
Cleveland, OH Event has Passed

Scott G. Isaksen, Ph.D.  
Date and Time:
Friday, Nov. 15, 2013 from 9 a.m. to 4:30 p.m.
Cleveland, OH
Event has Passed


Participants must have attended Cultivating Creativity: Generating New Ideas prior to attending this program.


  • Idea Generation Overview – A short overview of the tools and frameworks for idea generation.
  • Tools and Guidelines for Focusing Ideas – Experientially learning and applying 4 guidelines for focusing (screening, selecting and supporting) ideas
  • Best Practices for Focusing – Overview of key standards and practices that assure productive and creative evaluation of ideas
  • Choosing the Right Tools – Overview a model for choosing ideation tools and another for selecting the most appropriate focusing tool

Learning Outcomes

As a result of attending this program, participants will:

  • Review key concepts as they relate to idea generation
  • Learn and apply 4 guidelines for focusing ideas
  • Learn and apply 4 specific tools for focusing
  • Evaluate the best practices for focusing ideas
  • Identify and use a model for selecting the best focusing tools

Who Should Attend

Managers across all functional areas.


Individual Participants: 645 class day per participant
Package Pricing: 1 class day per participant

Available Discounts


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Weatherhead School of Management
Case Western Reserve University

10900 Euclid Avenue
Cleveland, Ohio 44106-7235 USA