Business Model Design & Innovation from the Physical to the Digital | Weatherhead School at Case Western Reserve University

Business Model Design & Innovation from the Physical to the Digital

(Formerly Competitive Strategy through Business Model Design and Innovation. Now with updated content.)


As a business executive or owner, your success lies in your ability to identify more profitable options than competitors, choose the high-probability option and execute the chosen option with lower risk.

At the core of market success is your business model: how your organization uses its internal capabilities (the value chain) to deliver value (revenue) and capture value (profits).  Business model innovation enables an organization to do this better than others in the same industry.  This process will also allow you to modify an existing business by taking advantage of digital innovations. 

This course will teach you to answer three questions that will determine the success or failure of any business: where to play, how to win and what to do? In answering these key questions, the course will guide you through an in-depth discovery of how to create, drive, and sustain competitive advantage.


Where to play: Making the wrong choice here can be irreversible. Our focus is on where you can sell more with greater pricing power.

How to win: However attractive your industry might be, making money depends on the underlying profit logic.  You will learn how to operationalize the profit logic by isolating specific and measurable deliverables.  If you can execute these deliverables you will not only exceed the customer’s expectations but simultaneously deliver these expectations more efficiently than competitors.  We will address the concept of core objectives, and how to identify multiple core objectives for the same market that best match your capabilities, thereby dramatically increasing the probability of superior execution.

What to do:  We will move from the abstract to the concrete, putting the components of your value chain together such that you can realistically execute it given your capabilities.  In day one you will create a visual model for your business, seeing how to manipulate the resources of your business for easier execution.  In day two you will be able to visualize multiple business model designs, giving you an optimal vantage point for selecting the one that best matches your capabilities.


Topics: Day 1


Topics: Day 2


Learning Outcomes

As a result of attending this program, participants will:


Who Should Attend

Executives and managers who have direct or indirect responsibility for the formulation and/or implementation of strategies that affect their organization's growth and market value. Functional managers from business development, marketing, operations, finance, human resources, or IT, or professionals moving into those roles may also find benefit.


Available Discounts