Big Data Simplified: Savvy Analytics for Better Business Decisions | Weatherhead School at Case Western Reserve University

Big Data Simplified: Savvy Analytics for Better Business Decisions

Big data is transforming 21st century business. Savvy data analytics enable businesses to deliver more value to customers, increasing wallet share and customer loyalty, and in turn, lead to higher customer lifetime value to the firm. More often, however, the sheer array of data creates an overwhelming picture. Think of social media, 3rd party websites, communities of interest, sales force automation, channel and distribution systems, climatology, customer relationships management systems, GPS positioning, and RFID product tagging. The nature of data is changing too, exposing operational, financial, sales, and marketing trends in far more unexpected and granular levels. How can executives discern meaning from the numbers, before making big investments or hiring the “experts”?

This one-day program shows how to capitalize on big data with a simplified approach to drive market penetration and capitalize on new opportunities. Based on critical business thinking, this program guides participants in how to develop and oversee a big data analytics strategy within their firms. The course addresses the core challenges of using data analytics to transform financial analysis, operational and marketing strategies and tactics, as well as the significant organizational change required. Through class discussion and case studies, participants will receive clear guidelines on getting the benefits from a big data investment to leverage business analytics to improve customer and business strategy.


Program Learning Benefits & Outcomes

Strategic finance leaders will learn how to:


Who Should Attend

This is a one-day essentials course for business leaders who drive customer-oriented operations, business strategy, and customer relationships. Participants will learn how to develop and oversee a big data analytics strategy within their firms.


Lori D. Kendall, PhD
Lori is Managing Partner, DIT Advisors and a distinguished fellow at the Fowler Center for Case Western Reserve University, where she earned her PhD in Management. Lori currently teaches in the Doctor of Management program and coaches mid-career doctoral students on quantitative methods and research design. She is successful as a serial entrepreneur and corporate executive in cloud services, data analytics, and business transformation, specializing in product delivery and go-to-market programs. Her professional expertise focuses on:


Kris A. Murphy, PhD
Kris is the VP of Financial Systems at Brightstar/Softbank, a seasoned performance management and analytics leader and is a Research Fellow at Case Western Reserve University, where he earned his PhD in Management. Kris has been helping organizations improve their performance management and analytical systems. Kris frequently presents at best practice summits in partnership with Oracle Software Corporation and its partners. His professional and research expertise focuses on:




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