Advanced Competitive Strategy: Expand Your Boundaries | Weatherhead School at Case Western Reserve University

Advanced Competitive Strategy: Expand Your Boundaries

Companies are under constant pressure to increase enterprise value. This pressure has led to ill-advised expansion decisions by some of the most successful companies from Walmart and Cisco to Dell. If Michael Dell had dissolved his company in 2004 instead of expanding its portfolio, he would have avoided a precipitous decline of his organization’s value. In contrast, in 1997, Dell made a bleak appraisal of Apple’s fortunes. He advised Apple to dissolve the company and give the money back to the shareholders. Instead, Apple expanded into the iPod and iPhone - revolutionizing the digital marketplace. Kodak invented the digital camera that ultimately led to its demise. But Fuji managed to successfully expand into a host of different industries and thrive, including entering a reimagined film business.

So what’s the right decision for your organization? How can you expand your boundaries with the least possible risk while making your customers and shareholders happy? Your success lies in evaluating and leveraging your current core capabilities while identifying potential new markets. Based on 30 years of research, this experiential learning workshop will give you the tools to learn from the companies that have successfully expanded their boundaries and to avoid the mistakes made by those who failed.



Completing Competitive Strategy prior to attending this program would be beneficial but not required.


Learning Outcomes

As a result of attending this program, participants will:

Who Should Attend

Executives and managers who have direct or indirect responsibility for the formulation and/or implementation of strategies that affect their organization's growth and market value. Functional managers from business development, new product development, mergers and acquistions, marketing, operations, finance, human resources, or IT, or professionals moving into those roles.


Available Discounts